Outsourcing vs. Automation: Why Human-Led Solutions Still Win

Introduction Automation is everywhere—from chatbot systems to AI-generated responses. Companies are under pressure to reduce cost and increase speed, and automation promises both. It’s tempting to view it as a universal solution, especially in high-volume environments like customer service, order fulfillment, and tech support. But automation, for all its efficiency, doesn’t adapt well to unpredictability. […]