Branding vs. Web Design

Professionals looking to establish a strong online presence have to know the differences between branding and web design. Even though they are frequently combined, branding and web design play different roles in influencing how a company’s audience views and interacts with it.   Branding encapsulates the essence of a company’s identity. Differentiating a company from […]

Rich Snippets For Your SEO

In SEO (Search Engine Optimization), “rich snippets” is a term that you would most likely encounter. These little snippets of information can pack a big punch when it comes to your search engine rankings and click-through rates. But what exactly are rich snippets, and how can they help you?    Let’s start with the basics. […]