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About the Client
My Supernova specializes in crafting tailored marketing campaigns to help businesses attract more customers, increase revenue and expand their reach. Their certified Google Partner marketing experts create impactful strategies like developing high-quality content websites and executing targeted Google AdWords and Google+ Listing campaigns with a singular objective: driving new customer acquisition for business owners.
Challenge 1:
MSN needed expert lead validators who play a pivotal role in verifying eligible US Home Service Business Owners for potential digital marketing partnerships. These validators should be meticulous in their attention to detail and adept at gathering crucial information before passing it on to the onshore team responsible for closing deals. As the forefront representatives of MSN, their role is instrumental in the initial stages of establishing partnerships with prospective customers, ensuring a seamless and efficient process from start to finish.
Challenge 2:
In addition to expert lead validators, MSN requires a second-level filter to further verify the accuracy of eligible leads before transfer. This additional step is crucial in maintaining efficiency and preventing the waste of leads that could have resulted in successful closed deals. By ensuring the quality of transfers through this meticulous process, MSN optimizes its lead generation efforts and maximizes the potential for successful partnerships with US Home Service Business Owners.
The Solution
Solution to Challenge 1:
To address the need for expert lead validators at MSN, Splace BPO has formed a dedicated team and conducted thorough training to guarantee proficiency in verifying the eligibility of business owners and executing the transfer process with precision. Splace BPO has also identified agents possessing the necessary skills to engage with business owners in a courteous and professional manner, fostering a strong initial rapport. This strategic methodology ensures that MSN’s lead validation process is executed with accuracy and efficiency, laying a solid foundation for potential closed deals.
Solution to Challenge 2:
Splace BPO has appointed a supervisor to oversee team management and act as the quality validator for transfers. This dedicated team leader is responsible for evaluating the accuracy of all essential information provided by the business owners before transferring it to the onshore team. By ensuring that all details are correct and complete, the supervisor plays a critical role in maintaining the quality and efficiency of the transfer process between Splace BPO and MSN.
The Results
In August, we successfully attained 96% of the targeted number of transfers as outlined by MSN. Our team of expert business leads validators diligently verified eligible home service business owners for digital marketing partnerships, leading to an increase in closed deals and expanded business reach for MSN.
Maintaining a consistent performance above 90% in valid transfers, with an average of 98.6% over three weeks in August, underscores our unwavering dedication to delivering both quantity and quality.
This achievement translated into 71 closed deals out of the 74-sales goal set, underscoring the effective collaboration between Splace and MSN in driving customer acquisition and broadening market reach for small US home service business owners through Google marketing strategies.
About SPLACE
Splace is a business process outsourcing company composed of highly trained, top-rated, experienced, talented, and dedicated Filipino professionals whose mission is to bridge the gap between global companies and their need for exceptional Filipino talent.
If you are interested in Splace’s Business Process Outsourcing Solutions,
email: ceo@splacebpo.com or call us at +1 503 488-3540.
