Retail and eCommerce Support vs AI: Trends, Challenges, and the Human Advantage

Introduction Retail and eCommerce brands face nonstop complexity: higher customer expectations, increased return rates, labor instability, and margin pressure from platforms. AI has been sold as a cure-all for many of these problems, promising to reduce workload, replace human touchpoints, and create seamless interactions. But the results aren’t always as advertised. The core issue isn’t […]