Micro vs. Macro: Choosing the Right Influencer Strategy with BPO Support
Introduction Influencer marketing continues to evolve, and one of the most strategic questions brands face is whether to invest in micro-influencers or macro-influencers. While macro-influencers boast large audiences and broad reach, micro-influencers offer niche appeal, deeper engagement, and often stronger trust from their followers. Choosing between the two depends not just on budget or audience […]
