AI-Augmented Support: Why Hybrid Teams Outperform Fully Automated CX

Automation has been remarkably transforming customer support-faster replies, 24/7 availability, and lower operational costs. But anyone who’s ever tried resolving a complex issue through “Press 1, Press 2” knows the frustration of interacting with a system that just doesn’t get it. This is where hybrid support comes in-real people, empowered by AI, working together rather […]