The BPO as Brand Executor: Aligning Operations with Customer-Centric Purpose

Introduction Brand credibility is operational. Companies deliver brand value not in mission statements but through measurable interaction protocols. BPOs, as third-party execution arms, manage a disproportionate share of those interactions. The externalized support structure must reflect internal brand constructs without deviation. This blog analyzes the structural requirements for aligning outsourced BPO operations with brand-driven customer-centric […]